Over 90% of online experiences start with a search, and increasingly, AI-driven tools like ChatGPT, Gemini, and Deepseek are shaping how consumers discover and interact with brands. But how do these Large Language Models (LLMs) perceive your business - and are they getting it right?
In this session, we'll explore why AI's understanding of your brand is critical to customer acquisition and digital visibility, how to future-proof your AI presence in competitive markets, and the ethical and legal considerations every business should weigh when leveraging these tools. Join us for an insightful evening of expert perspectives, interactive discussions, and practical strategies to navigate the AI era with confidence.
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