In an era where global trade has become increasingly challenging, even with established trading partners, it is essential to seek out alternative markets. Japan, with over 125 million consumers, high standards for quality, and premium pricing driven by strong disposable incomes, presents a promising market worth exploring. However, Japan is often considered a challenging destination due to its unique culture, geographical location, and business practices, which can complicate decision-making and deter SMEs from entering this rewarding market.
In this 75-minute webinar, we won't be diving into bowing angles or the importance of hole-free socks... Instead, we will focus on providing a foundational understanding of whether the Japanese market could be the right fit for your business. We will offer a brief market overview, introduce key entry strategies, and emphasise the importance of finding the right partner - as well as understanding the cultural nuances that can make or break your success in the market. We will also highlight support options designed to make your market entry both flexible and cost-effective.
Companies, especially SMEs in the B2B sector that have a basic understanding about the potential of the Japanese market for their business, but are uncertain, if and how an entry to Japan could be successfully executed or are held off by anticipated costs.
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