Over 90% of online experiences start with a search, and increasingly, AI-driven tools like ChatGPT, Gemini, and Deepseek are shaping how consumers discover and interact with brands. But how do these Large Language Models (LLMs) perceive your business - and are they getting it right?
In this session, we'll explore why AI's understanding of your brand is critical, how it impacts customer acquisition and digital visibility, and what businesses can do to influence and optimise their AI presence and stay ahead in a competitive market. Join us for an insightful evening of expert perspectives, interactive discussions, and practical strategies to future-proof your brand in the era of AI.
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